This book proposes an innovation theory and practical approach focusing on regions. How can you manage innovation using regional resources in small and medium cities where the situations are totally different from large cities. This book introduces implementation process of WANIC, coconut spirits, which the author and his partners developed in the developing countries in the Southeast Asia. The author proposes methods to weave innovation based on regional resources by local people based on the latest innovation theories such as Service Dominant Logic, Effectuation, and so on. The readers can manage their own innovation projects with this book which explains concrete management methods step by step.

NTT Publications, Tokyo, 2018.

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