Satoru TOKUHISA
PhD in Media Governance / SDN Accredited Service Design Master
Satoru Tokuhisa is a researcher and practitioner with a major interest in human-computer interaction, service design, and innovation management. He practices new business building utilizing human-centered design, service dominant logic, and effectuation. He’s the author of the book “Weaving Reginal Innovation – New Businesses Spun Out of Resources.
Currently, I am an Associate Professor at the Faculty of Design, Kyushu University, where I run a laboratory(interdisciplinary design lab.) for undergraduate, research students, and graduate students. In education, I’m in charge of courses related to Design Thinking and creative thinking for the School of Interdisciplinary Science and Innovation, and service design for the Graduate School of Design. In management, I’m engaged in the planning and operation of the Creative Leadership Program, which aims to nurture advanced design human resources.
I have been engaged in various research fields related to design with a background of psychology, sociology, philosophy, business economics and computer science. After obtaining my PhD based on a design method to generate fun among users of interactive systems, I widened my area of design specialism from interface design and interaction design to user experience design, service design and social innovation design. My research works were accepted at SIGGRAPH and CHI, top conferences in the fields of human computer interactions, and have been awarded international and domestic prizes, having been entered into a number of challenging competitions such as SIGGRAPH Emerging Technologies (2003, 2005), Japan Media Art Festival (2004, 2007), Asia Digital Art Award (2005, 2008), FILE (2007, 2008), Laval Virtual (2006, 2008) and U-35 Creators Japan (2013).
I have contributed to society based on my academic achievements. While studying at the Graduate School, I co-founded UTUTU Co. Ltd. and, in 2009, Sikake, both of which are organizations designing communication media to deliver more fun in our daily lives by means of innovative technologies. In 2013, I co-founded Navigator Platform Inc. which organizes media for personal investors and business persons. In 2014, I co-founded Wanic Co. Ltd. which develops coconut wine and coconut spirits. Also, I was engaged in design consulting for large companies at Takram, a leading design consultancy company based in Tokyo and London.
My current research interests revolve around service design frameworks using service dominant logic, sustainable innovation frameworks for developing countries, cultural diversity in design thinking, and design methods for service with humans and non-humans including multiple service.
Keywords:
Design research, interaction design, user experience design, service design, social innovation design, design theory, innovation management
CV
[download] *ver.202204
Portfolio
[download] *ver.201804
Google Scholar
Research Gate
Contact
info[at]dangkang.com
Career
Education
2002/03 B.A. in Political Science
Faculty of Law, Department of Political Science, Keio University, Japan.
2004/03 Master of Media and Governance
Graduate School of Media and Governance, Keio University, Japan.
2007/09 Ph.D. in Media and Governance
Graduate School of Media and Governance, Keio University, Japan.
Academic Experience
2004/04 Researcher of Keio Research Institute at SFC (-2005/03)
2004/09 Research Assistant for JST-CREST (-2008/03)
2007/09 Researcher of Keio Research Institute at SFC (-2008/03)
2008/04 Assistant Professor of Keio Advanced Research Center (-2009/03)
2009/04 Senior Assistant Professor of Keio University Graduate School of Media Design (-2010/03)
2009/04 Researcher of Keio Research Institute at KMD (-2014/09)
2010/04 Project Senior Assistant Professor of Keio University Graduate School of Media Design (-2014/09)
2012/03 Joshibi University of Art and Design, Adjunct instructor (-2014/03)
2013/04 Tama Art University, Adjunct instructor (-2016/03)
2014/10 Visiting Senior Assistant Professor of Keio University (-2015/03)
2014/10 Researcher of Keio Research Institute at KMD (-2015/03)
2015/04 Associate Professor of Yamaguchi University, Faculty of Global and Science Studies(-2019/03)
2019/04 Associate Professor of Kyushu University Faculty of Design
Non-Academic Experience
2004/06 UTUTU Co., Ltd. Co-Founder / Director / Creative Director (-2010/09)
2013/04 Navigator Platform Inc. Co-Founder / Director / Chief Experience Officer (-2019/03)
2014/04 Wanic Co., Ltd. Co-Founder / Director (-2019/11)
2019/04 Navigator Platform Inc. Co-Founder / Advisor
2019/12 Wanic Co., Ltd. Co-Founder / Advisor (-present)
Awards
1. Taku Kotabe，Satoru Tokuhisa， Ken Suguro，Sosuke Okubo， Maki Motegi and Masa Inakage．
atMOS – Self Packaging Movie – .
2003[7th]Japan Media Art Festival, Entertainment Division, Encouragement Prize．
15 December, 2003.
2. Taku Kotabe， Satoru Tokuhisa， Ken Suguro，Sosuke Okubo
atMOS – Self Packaging Movie – .
2004 Scholarship for Student Venture Business, Second Prize．
March, 2004.
3. Satoru Tokuhisa， Sosuke Okubo， Ken Suguro and Taku Kotabe．
MYSQ – My Style So Qute ! –
Asia Digital Art Award (ADAA) 2006 Digital Design Division, Finalist Prize
8 December, 2006.
4. Yukinari Iwata and Satoru Tokuhisa．
rhythmism
2006[10th]Japan Media Art Festival Entertainment Division, Jury Recommended work
15 December, 2006.
5. Atsuro Ueki， Miho Haraguchi(Surroundings Inc.), and Satoru Tokuhisa.
Tentacula
Asia Digital Art Award (ADAA) 2007 Interactive Art Division, Finalist Prize
28 December, 2007.
6. Satoru Tokuhisa.
Nervixxx
Laval Virtual Award 2008, Finalist Prize
11 April, 2008.
7. Satoru Tokuhisa.
Nervixxx: A Video Performance System with Neural Interfaces.
ACHI 2009, Best Papers
7 February, 2009.
8. Taketoshi Ando, Yurie Endo, Yoshio Kusumi, Godai Sahara, Satoru Tokuhisa, Nootoshi Morizumi, Naoaki Yamamoto.
Wanic.
See-D Contest, Best Award
22 May, 2011.
9. Satoru Tokuhisa
Japan Institute, U-35 Creators Japan, Nominated Prize
5 January, 2013.
10. Satoru Tokuhisa
Canada’s international Development Research Centre, ITCD 2013 Pre-Conference Symposium Scholarship Program
16 August, 2013.
11. Satoru Tokuhisa
Japan Institute, U-35 Japan Award.
25 December, 2014.
12. Satoru Tokuhisa, Koichi Yoshino, Koichi Obata, Shizuko Endo, Karin Iwasaki, Mina Shibasaki, Yoichi Kamiya, and Kouta MInamizawa.
A Service Design Practice using Special Exhibition “Map of Japan created by Ino Tadataka” at Tokyo National Museum and Museum Theater.
VRSJ Outstanding Paper Award
15 September, 2016
13. Flippin’ Project
Flip and Touch the Hokusai Manga, Knowledge Capital Innovation Award 2016, Knowledge Capital Division, Grand Prix.
April, 2017
14. Wanic Project
WANIC Coconut Spirits 2015, SFWSC 2017, Gold Medal.
July, 2017
15. Wanic Project
WANIC Coconut Spirits 2015, IWSC 2017, Bronze Medal.
September, 2017
16. Satoru Tokuhisa
Education 2.0 Outstanding Leadership Award.
3 March, 2023
Invited Talks
1. Masa Inakage, Leo Hourvitz, Haihong Zhou, Kazunori Takashio, Satoru Tokuhisa, Norio Toyama.
Content Design
The DMC Institute 5th International Symposium – Convergence: Towards A New Paradigm for Creative Society –, Tokyo, 28-29 August, 2006.
2. Satoru Tokuhisa.
rhythmism
File 2007 Symposium, Sao Paulo, 13-17 August, 2007.
3. Satoru Tokuhisa.
Nervixxx
File 2008 Symposium, Sao Paulo, 5-9 August, 2008.
4. Nohito Okude, Tetsuo Ono, Haruhiro Katayose, Satotu Tokuhisa, Ken Naemura, Syoichi Hasegawa, Hitoshi Matsubara and Kazunori Miyata.
Can Entertainment Computing be reaerch? (Organizer：Masahiko Inami)
Entertainment Computing 2008, Kanazawa, 29-31 October, 2008.
5. Satoru Tokuhisa
BOP Product Design based on Ethnographic Design [slide]
See-D Contest, Tokyo, 29 July 2012.
6. Satoru Tokuhisa, Kouta Minamizawa
Future of Interactive Exhbibition.
Digila Open Innovation Talk(D.O.I.T), Tokyo，6 November, 2012.
7. Satoru Tokuhisa
Innovation in the Developing World
Global Leadership Seminar, Yokohama，22 April, 2013.
8. Satoru Tokuhisa
BOP Design Framework [slide]
See-D Contest, Tokyo, 6 July 2013.
9. Satoru Tokuhisa
Innovation from the Developing World
Global Leadership Seminar, Yokohama，22 April, 2013.
10. Maki Yamazaki, Kimihiro Inagaki, Saeko Yamanaka, Hideyuki Inoue, Takumi Kuchiki and Satoru Tokuhisa
“Symposium of Faculty of Global and Science Studies “Create a New World with Design Science”, Yamaguchi, 15 November 2014.
11. Satoru Tokuhisa
Practices and Issues on Design Thinking
Mitsubishi Heavy Industries, Ltd. “Design Forum 2015”, Kobe， 27 October, 2015.
12. Satoru Tokuhisa
Design Science as Tool
Hiroshima High School “Global Leader Research Lecture Meeting 2015”, Hiroshima， 11 November, 2015.
13. Satoru Tokuhisa
Problem Solving, Regional Partnership and Academic Education
Research Interest Group on Sustainable Regional Partnership and Academic Education, Yamaguchi， 27 January, 2016.
14. Satoru Tokuhisa
Design and Design Science
Hiroshima High School “Global Leader Research Lecture Meeting 2016”, Hiroshima， 02 November, 2016.
15. Satoru Tokuhisa
Design with the Society
Chang Gung University “Design and ethics”, Taipei， 08 November, 2016.
16. Satoru Tokuhisa
Design and Design Science
Hiroshima High School “Global Leader Research Lecture Meeting 2017”, Hiroshima， 24 October, 2017.
17. Satoru Tokuhisa
From Human Centered Design to Resource Centred Design
Hong Kong University of Science & Technology, Research Seminar, Hong Kong, 11 September, 2017.
18. Satoru Tokuhisa
Design and Design Science
Hiroshima High School “Global Leader Research Lecture Meeting 2017”, Hiroshima， 16 October, 2017.
19. Satoru Tokuhisa
Weaving Innovation based on Local Resources
i.school innotalk vol.4_19, Tokyo, 24 June, 2019
20. Kenichi Goto, Masaaki Waki, Satoru Tokuhisa
Amana – Local Innovation generated by multiplication, Tokyo, 12 July, 2019.
21. Satoru Tokuhisa
Weaving new business based on resources – the process to discover and expand values from technologies –
Panasonic Innovators’ Talk, Fukuoka, 25 September, 2019.
22. Satoru Tokuhisa
Weaving Innovation with Local Resources
Hakuhodo Business Good Conference, Tokyo, 8 November, 2019.
23. Satoru Tokuhisa
Resource-based business value creation
Nikkei “Growth-oriented MBA @ Fukuoka 2020: A new approach to business value creation”, Fukuoka, 23 June, 2020
24. Satoru Tokuhisa
Resource-based business creation
Rohto Pharmaceutical, Nara, 13 July, 2020.
25. Satoru Tokuhisa, Minako Ikeda, Kazuhiro Kojima, Kazushi Nagai, Jyunichi Iijima, Mio Suzuki, Atsushi Hasegawa.
Ministry of Economy, Trade and Industry “Symposium on Advanced Design Human Resource Development – Advanced Trials in Educational Institutions”, Tokyo, 8 October, 2020.
26. Satoru Tokuhisa
Learn at Kyushu University School of Interdisciplinary Science and Innovation
Saga Prefectural Saganishi High School, Saga, 19, October, 2020.
27. Satoru Tokuhisa
Interdisciplinary Science and Innovation Seminar for High School Students
Kyushu University, Online, 28, June, 2021.
28. Satoru Tokuhisa
UI/UX and Business Development
Toppan Printing Co., Ltd., Tokyo, 15, July, 2021.
29. Satoru Tokuhisa
Three approaches to new business development.
Omron, Online, 25, November, 2022.
30. Satoru Tokuhisa
Ideation powered by AI: Cutting-edge ideation methods! Practical use of the popular Chat GPT – from important points to note to its application.
addlihgt INTRAPRENEURz MARTIAL Ver.3, Online, 2, March, 2023.
Direction of Events
2006/02/06 Ubiquitous Content Symposium 2006
Venue: Roppongi Hills
2006/09/12 Media Design Tours 2006
Venue: Daikanyama Hillside Plaza
2007/02/16 Ubiquitous Content Symposium 2007
Venue: Tokyo Inernational Forum
2008/02/08 Ubiquitous Content Symposium 2008- Deconstruction of Interaction Design –
Venue: Mitsubishi Conference Square M+
2008/02/09 Media Design Tours 2009
Venue: Mitsubishi Conference Square M+
2009/02/27 Ubiquitous Content Symposium 2009 – And then there are three –
Venue: Daikantama Hillside Banquet
2009/02/28 Media Design Tours 2009
Venue: Daikanyama Hillside Plaza
2009/09/15-17 Ubiquitous Content Showcase 2009 – Make Contents embed into Life –
Venue: JASMAC Yakumo
2010/02/16 Ubiquitous Content Symposium 2010 – Boundary between Design and Engineering –
Venue: Keio University Collaboration Complex, Fujiwara Memorial Hall
2013/08/28-29 Product Development Workshop by Design Driven Approach – How to Design Innovative Products with a Power of Changing Meanings of Products.
Venue: loftwork Lab
2016/03/20 “How to Design Innovation from local areas in Japan?” The 1st Symposium
Venue: Yamaguchi University
2019/11/21 2nd Seminar for the Future of Design x Business x Entrepreneurship: “Traditional Industry x Innovation”
Venue: Kyushu University workshop room
2019/12/16 3rd Seminar for the Future of Design x Business x Entrepreneurship: “Society’s Problems (WHY) and Innovation (HOW) Realized through ‘Evolutionary Thought’”
Venue: Kyushu University Design Commons
2020/02/06 5th Seminar for the Future of Design x Business x Entrepreneurship: “The Game Changer Catapult – an in-house entrepreneurial activity that uses design thinking and UX to bring your ideas to life”
Venue: Kyushu University Design Commons.
Research Grants
2009/04- JSPS Grant-in-Aid for Scientific Research, Young Researcher(B) “Research about System to Support Creative Learning for Children” , 4,100,000JPY, PI (-2011/03).
2009/06- IPA Exploratory IT Human Resources Project, “Development of Kawaii engine for Mobile Movile Automatic Decoration System”, 5,500,000JPY, Co-PI (-2010/03).
2013/04- Sasakawa Scientific Research Grant, “Development of Database for Designing Service and Product for Social Innovation”, 1,000,000JPY, PI (-2014/02).
2014/04- JSPS Grant-in-Aid for Challenging Exploratory Research, “Designing of Stamp Navigation System for Learning in the Museum”, 600,000JPY, Co-PI (-2016/03).
2016/04- JSPS Grant-in-Aid for Scientific Research, Young Researcher (B), “Designing a Design Driven Innovation Framework for Small Business in local areas”, 3,900,000JPY, PI (-2019/03).
2022/04- JSPS Grant-in-Aid for Scientific Research(B), “Research on AR-based content design to support collaborative parent-child experiences in museums.”, 17,160,000JPY, CO-PI (-2025/03).
Joint Research
2015/11- Toppan Printing Company, “Designing UI System for Content Exhibition in the Open Space”, 620,000JPY, PI (-2016/03)
2015/12- Yamaguchi City Municipal Government, “Planning a symposium about Innovation from local cities”, 750,000JPY, PI (-2016/03)
2016/07- Toppan Printing Company, “Designing Experiment of UI System for Exhibition in the Open Space”, 750,000JPY, PI (-2017/03)
2017/07- Yamaguchi City Municipal Government, “Research on Public Design and Operation for the Facility near the Shin-Yamaguchi Station”, 1,500,000JPY, (-2018/03)
2018/10- NEC “Designing Future Service Design Workshop”, 450,000JPY, PI (-2019/01).
2019/10- NEC “Development and Evaluation of Service Design Framework”, 500,000JPY, PI (-2020/03).
Internal Funds
2003/04- Keio Univ. Taikichiro Mori Research Fund, “A Research of Realtime Sound and Image Processing based on Embodiment”, 300,000JPY, PI (-2004/03)
2005/04- Keio Univ. Taikichiro Mori Research Fund, “Design of Contents based on Ubiquitous Experience Circuit”, 300,000JPY, PI (-2006/03)
2007/04- Keio Univ. Taikichiro Mori Research Fund, “A Design Method for Creatio – Entertainment with Creation”, 300,000JPY, PI (-2008/03)
2017/08- Yamaguchi University President Strategic Fund, “Strengthening Fabrication Functions towards Fabrication Society”, 800,000JPY, PI (-2008/03)
2018/08- Yamaguchi University Young Researcher Short-term Overseas Research Project, “Research on Cultural Diversity of Design Thinking focusing on HCI Communities in Japan, Singapore, and Taiwan”, 500,000JPY, PI (-2019/03).
Service as Committees / Reviewing boards
2008/04- Reviewer at Information Processing Society of Japan
2009/06- SI2009 Executive Committee / Program Committee
2009/08 Reviewer at ACE2009
2010/04- Reviewer at Virtual Reality Society of Japan
2012/04- Reviewer at ACM CIE
2014/01- U35 JI WAVE SUPPORTERS Committee
2014/07 Reviewer at ACE2014
2019/09 EC2019 Local (Demo) Committee
2020/05- Reviewer at Japanese Journal of Servicelogy
2022/11 ADADA+CUMULUS 2022 Local Committee
Professional Membership
2005/10- Information Processing Society of Japan
2005/10- Information Processing Society of Japan Entertainment Computing
2008/10- Virtual Reality Society of Japan (-2011/03)
2013/04- ACM
2013/06- The Society of Socio-Informatics (-2015/03)
2015/10- Service Design Network (SDN)
2016/06- Japan Association of Cultural Economics (-2020/03)
2016/09- Virtual Reality Society of Japan (-2020/03)
2019/04- Japanese Society for the Science of Design
2019/06- Human Interface Society
2021/07- Japan Marketing Academy
Course Work
2005/11 Keio University, visiting lecturer, Entertainment Design (-2006/01)
2007/12 Meiji Gakuin University, visiting lecturer, Communication Media Design
2008/12 Tama Art University, visiting lecturer, Basics of Information Design 2
2008/12 Meiji Gakuin University, visiting lecturer, Communication MEdia Design
2009/06 Keio University Graduate School of Media Design, Real Media (-2009/07)
2009/11 Keio University Graduate School of Media Design + Goldman Sacks 10,000 women program (-2010/03)
2010/06 Keio University Graduate School of Media Design, Real Media (-2010/07)
2010/11 Tama Art University, visiting lecturer, Basics of Information Design 2 [slide]
2011/04 Keio University Graduate School of Media Design, visiting lecturer, Intro to Media Design (-2011/06)
2011/06 Tama Art University, visiting lecturer, Basics of Information Design 1 (-2011/07)
2011/11 Keio University Graduate School of Media Design, Multi Sensory Communication (-2011/12)
2012/04 Keio University Graduate School of Media Design, CEMS Business Project (-2012/07)
2012/04 Joshibi University of Art and Design, Adjunct lecturer, Media Art Practice 2B (-2013/03) [slide]
2013/04 Keio University Graduate School of Media Design, CEMS Business Project (-2013/07)
2013/04 Joshibi University of Art and Design, Adjunct lecturer, Media Art Practice 2B (-2014/03) [slide]
2013/04 Tama Art University, adjunct lecturer, Entertainment and Design 2
2014/04 Keio University Graduate School of Media Design, CEMS Business Project (-2014/07)
2014/09 Keio University Graduate School of Media Design, Media Design Research (-2015/03)
2015/04 Tama Art University, adjunct lecturer, Society and Design 2(-2016/03)
2015/04 Yamaguchi University, Basic Seminar (-2015/08)
2015/04 Yamaguchi University, Introduction to Design Science 1 (-2015/08)
2015/04 Yamaguchi University, Design Science Practice 1-4 (-2016/02)
2015/12 Yamaguchi University, Yamaguchi and the World(-2016/02)
2016/04 Yamaguchi University, Basic Seminar (-2016/08)
2016/04 Yamaguchi University, Introduction to Design Science 1 (-2016/08)
2016/04 Yamaguchi University, Design Science Practice 1 (-2016/06)
2016/10 Yamaguchi University, Design Science Practice 3 (-2016/12)
2016/10 Yamaguchi University, Problem Solving and Critical Thinking Seminar (Co-Lecturer) (-2017/02)
2016/12 Yamaguchi University, Yamaguchi and the World(-2017/02)
2016/12 Yamaguchi University, Modern Asian Cultural Studies (Co-Lecturer) (-2017/02)
2016/12 Yamaguchi University, Media Design(-2017/02)
2017/04 Yamaguchi University, Basic Seminar (-2017/08)
2017/04 Yamaguchi University, Introduction to Design Science 1 (-2017/08)
2017/04 Yamaguchi University, Science Technology Seminar 2 (-2017/06)
2017/06 Yamaguchi University, Design Science Practice 2 (-2017/08)
2017/10 Yamaguchi University, Problem Solving and Critical Thinking Seminar (Co-Lecturer) (-2018/02)
2017/10 Yamaguchi University, Yamaguchi and the World(-2017/11)
2017/12 Yamaguchi University, Modern Asian Cultural Studies (Co-Lecturer) (-2018/02)
2017/12 Yamaguchi University, Media Design(-2018/02)
2017/12 Yamaguchi University, Project Based Learning Research (-2018/02)
2018/04 Yamaguchi University, Basic Seminar (-2017/08)
2018/04 Yamaguchi University, Introduction to Design Science 1 (-2018/08)
2018/04 Yamaguchi University, Project Based Learning Research (-2019/02)
2018/04 Yamaguchi University, Science Technology Seminar 2 (-2018/06)
2018/06 Yamaguchi University, Design Science Practice 2 (-2018/08)
2018/10 Yamaguchi University, Yamaguchi and the World(-2018/11)
2018/12 Yamaguchi University, Modern Asian Cultural Studies (Co-Lecturer) (-2019/02)
2019/04 Yamaguchi University, Introduction to Design Science 1 (-2018/06)
2019/04 Yamaguchi University, Project Based Learning Research (-2020/02)
2019/06 Yamaguchi University, Media Design (-2019/08)
2019/10 Yamaguchi University, Design Science Practice 2 (-2019/12)
2019/10 Kyushu University Graduate Shcool of Design, Interactive Design (-2020/01)
2019/11 Kyushu University Graduate Shcool of Design, Creative Leadership Practice(-2019/12)
2020/09 Kyushu University Graduate Shcool of Design, Creative Leadership Practice(-2020/12)
2020/10 Kyushu University, Creative Thinking (-2020/12)
2020/12 Kyushu University, Design Thinking (-2021/02)
2020/12 Kyushu University, Media and Communication (Co-Lecturer) (-2021/02)
2021/04 Kyushu University, Degree Project (-2022/02)
2021/04 Kyushu University, Design Thinking (-2021/08)
2021/10 Kyushu University, Media and Communication (Co-Lecturer) (-2021/12)
2021/12 Kyushu University, Creative Thinking (-2022/02)
2022/04 Kyushu University, Degree Project (-2023/02)
2022/04 Kyushu University Graduate Shcool of Design, Experience Design(-2022/06)
2022/04 Kyushu University, Design Thinking (-2022/08)
2022/10 Kyushu University Graduate Shcool of Design, Strategic Design Project(-2023/02)
2022/10 Kyushu University, Media and Communication (Co-Lecturer) (-2022/12)
2022/12 Kyushu University, Creative Thinking (-2023/02)